Destination Thailand News: Scoozi Pizza Gets A Rebrand

Thailand’s Scoozi, a successful Italian restaurant chain with its first Bangkok location dating back to 1997, has been acquired by Thailand-based Destination Eats (DE), a part of Destination Group (DG). DE has announced the rebranding, repositioning, and relaunching of the well-known chain to Scoozi Urban Pizza. The new Scoozi Urban Pizza brand repositioning will see a move away from a fine-dining feel and move into a fast casual dining experience which will become a destination for all. The new interior designs will offer a more modern and trendier vibe using repurposed materials, corrugated steel, exposed elements, and some graffiti artwork done by local artists.

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